Ein spannendes White Paper zur Optimierung von Landing Pages gibts von
sayu web management services.
Optimising Landing Pages for Pay Per Click
An explanation of how optimising landing pages for pay per click can increase the profit of a campaign and the return on investment (ROI) of every click.
1. Introduction to Landing Page Optimisation
2. Choosing a landing page to optimise
3. Optimising landing pages for conversion
4. Optimising landing pages - A practical example
5. Usability optimisation on landing pages
6. Testing the optimisation of landing pages
7. The Google landing page quality score
8. Conclusion