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    <title>Besserwerberblog • Marketing für Besserwerber</title>
    <link>http://www.marketing-blog.biz/blog/</link>
    <description>Marketing für Besserwerber</description>
    <dc:language>de</dc:language>
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<item>
    <title>Treffer</title>
    <link>http://www.marketing-blog.biz/blog/archives/3357-Treffer.html</link>
            <category>Viral-Marketing</category>
    
    <comments>http://www.marketing-blog.biz/blog/archives/3357-Treffer.html#comments</comments>
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    <author>nospam@example.com (Frank Herold)</author>
    <content:encoded>
    Na klar. Der Spot lief schon überall. Rauf und runter.&lt;br /&gt;
Dennoch: Roger Federer, &lt;em&gt;wilhelmtellalike&lt;/em&gt;, für Procter &amp;amp; Gamble (Gilette).&lt;br /&gt;
&lt;br /&gt;
&lt;em&gt;Frisch, Vater, zeig&#039;s, daß du ein Schütze bist!&lt;br /&gt;
Er glaubt dir&#039;s nicht, er denkt uns zu verderben —&lt;br /&gt;
Dem Wüthrich zum Verdrusse schieß und triff! &lt;/em&gt;&lt;br /&gt;
&lt;br /&gt;
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&lt;br /&gt;
&lt;br /&gt;
&lt;br /&gt;
Mehr zum Spot bei &lt;a href=&quot;http://www.indiskretionehrensache.de/2010/08/toyota-gillette-youtube/&quot; title=&quot;Toyota &amp;amp; Gillette: Virale Videos zwischen Kopfgeburt und Abfallprodukt&quot;&gt;Indiskretion Ehrensache&lt;/a&gt; 
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    <pubDate>Tue, 31 Aug 2010 13:09:44 +0200</pubDate>
    <guid isPermaLink="false">http://www.marketing-blog.biz/blog/archives/3357-guid.html</guid>
    <category>werbespot werbefilm tv-spot</category>

</item>
<item>
    <title>... es geht auch alkoholfrei</title>
    <link>http://www.marketing-blog.biz/blog/archives/3356-...-es-geht-auch-alkoholfrei.html</link>
            <category>Meta-Marketing</category>
    
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    <author>nospam@example.com (Frauke Weber)</author>
    <content:encoded>
    &lt;!-- xhtml clean youtube --&gt;&lt;object type=&quot;application/x-shockwave-flash&quot; width=&quot;600&quot; height=&quot;362&quot; data=&quot;http://www.youtube.com/v/8pR5oB9lePU?fs=1&amp;amp;hl=de_DE&amp;amp;rel=0&quot;&gt;&lt;param name=&quot;movie&quot; value=&quot;http://www.youtube.com/v/8pR5oB9lePU?fs=1&amp;amp;hl=de_DE&amp;amp;rel=0&quot; /&gt;&lt;param name=&quot;movie&quot; value=&quot;http://www.youtube.com/v/8pR5oB9lePU?fs=1&amp;amp;hl=de_DE&amp;amp;rel=0&quot;&gt;&lt;/param&gt;&lt;param name=&quot;allowFullScreen&quot; value=&quot;true&quot;&gt;&lt;/param&gt;&lt;param name=&quot;allowscriptaccess&quot; value=&quot;always&quot;&gt;&lt;/param&gt;&lt;/object&gt;&lt;!-- /xhtml clean youtube --&gt;

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&lt;br /&gt;
&lt;br /&gt;
Bei dem vielen Bier hier muss man ja auch ein bisschen auf seine Gesundheit achten!&lt;br /&gt;
&lt;br /&gt;
 
    </content:encoded>

    <pubDate>Thu, 26 Aug 2010 13:49:15 +0200</pubDate>
    <guid isPermaLink="false">http://www.marketing-blog.biz/blog/archives/3356-guid.html</guid>
    <category>werbespot werbefilm tv-spot</category>

</item>
<item>
    <title>Endlich wieder Bierwerbung</title>
    <link>http://www.marketing-blog.biz/blog/archives/3355-Endlich-wieder-Bierwerbung.html</link>
            <category>Meta-Marketing</category>
    
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    <author>nospam@example.com (Frank Herold)</author>
    <content:encoded>
    Wir haben schon seit Tagen keine Bierwerbung mehr gebloggt?&lt;br /&gt;
&lt;a href=&quot;http://www.marketing-blog.biz/blog/archives/3353-Keiner-schlafe.html#comments&quot;&gt;Bitte sehr&lt;/a&gt;.&lt;br /&gt;
&lt;br /&gt;
Obwohl? Corona?&lt;br /&gt;
&lt;br /&gt;
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&lt;br /&gt;
&lt;br /&gt;
Cramer-Krasselt/Chicago für die mexikanische Anheuser-Busch-&quot;Biermarke&quot;.&lt;br /&gt;
&lt;br /&gt;
 
    </content:encoded>

    <pubDate>Thu, 26 Aug 2010 12:07:15 +0200</pubDate>
    <guid isPermaLink="false">http://www.marketing-blog.biz/blog/archives/3355-guid.html</guid>
    <category>werbespot werbefilm tv-spot</category>

</item>
<item>
    <title>Weinmarketing 3.0</title>
    <link>http://www.marketing-blog.biz/blog/archives/3354-Weinmarketing-3.0.html</link>
            <category>E-Commerce</category>
    
    <comments>http://www.marketing-blog.biz/blog/archives/3354-Weinmarketing-3.0.html#comments</comments>
    <wfw:comment>http://www.marketing-blog.biz/blog/wfwcomment.php?cid=3354</wfw:comment>

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    <author>nospam@example.com (Frauke Weber)</author>
    <content:encoded>
    In der letzten Zeit war hier sehr häufig von Bier die Rede. Jetzt aber wird es ernst! Es geht um Wein. Wein, den man online kaufen kann. Aber: sehen Sie selbst:&lt;br /&gt;
&lt;br /&gt;
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&lt;br /&gt;
&lt;br /&gt;
 
    </content:encoded>

    <pubDate>Tue, 24 Aug 2010 08:42:23 +0200</pubDate>
    <guid isPermaLink="false">http://www.marketing-blog.biz/blog/archives/3354-guid.html</guid>
    <category>werbespot werbefilm tv-spot</category>

</item>
<item>
    <title>Keiner schlafe</title>
    <link>http://www.marketing-blog.biz/blog/archives/3353-Keiner-schlafe.html</link>
            <category>Kulturmarketing</category>
    
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    <author>nospam@example.com (Frank Herold)</author>
    <content:encoded>
    Questa notte nessun dorma in &lt;strike&gt;Pechino&lt;/strike&gt; Australia&lt;br /&gt;
&lt;br /&gt;
&lt;!-- xhtml clean youtube --&gt;&lt;object type=&quot;application/x-shockwave-flash&quot; width=&quot;600&quot; height=&quot;362&quot; data=&quot;http://www.youtube.com/v/DtCU43MteYY?fs=1&amp;amp;hl=de_DE&amp;amp;rel=0&quot;&gt;&lt;param name=&quot;movie&quot; value=&quot;http://www.youtube.com/v/DtCU43MteYY?fs=1&amp;amp;hl=de_DE&amp;amp;rel=0&quot; /&gt;&lt;param name=&quot;movie&quot; value=&quot;http://www.youtube.com/v/DtCU43MteYY?fs=1&amp;amp;hl=de_DE&amp;amp;rel=0&quot;&gt;&lt;/param&gt;&lt;param name=&quot;allowFullScreen&quot; value=&quot;true&quot;&gt;&lt;/param&gt;&lt;param name=&quot;allowscriptaccess&quot; value=&quot;always&quot;&gt;&lt;/param&gt;&lt;/object&gt;&lt;!-- /xhtml clean youtube --&gt;

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&lt;br /&gt;
&lt;br /&gt;
BBDO Melbourne für Carlton Draught&lt;br /&gt;
&lt;br /&gt;
&lt;a href=&quot;http://mumbrella.com.au/calrton-draught-goes-slo-mo-for-new-made-from-beer-instalment-31804&quot;&gt;Danke&lt;/a&gt; 
    </content:encoded>

    <pubDate>Mon, 23 Aug 2010 13:43:26 +0200</pubDate>
    <guid isPermaLink="false">http://www.marketing-blog.biz/blog/archives/3353-guid.html</guid>
    <category>werbespot werbefilm tv-spot</category>

</item>
<item>
    <title>Krisenteams sind nicht auf Social-Media-Attacken vorbereitet</title>
    <link>http://www.marketing-blog.biz/blog/archives/3352-Krisenteams-sind-nicht-auf-Social-Media-Attacken-vorbereitet.html</link>
            <category>Public Relations</category>
    
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    <author>nospam@example.com (Gastblogger)</author>
    <content:encoded>
    &lt;a class=&#039;serendipity_image_link&#039; href=&#039;http://www.marketing-blog.biz/blog/uploads/UlrichGartner.JPG&#039; onclick=&quot;F1 = window.open(&#039;/blog/uploads/UlrichGartner.JPG&#039;,&#039;Zoom&#039;,&#039;height=1039,width=700,top=13,left=497.5,toolbar=no,menubar=no,location=no,resize=1,resizable=1,scrollbars=yes&#039;); return false;&quot;&gt;&lt;!-- s9ymdb:2505 --&gt;&lt;img class=&quot;serendipity_image_right&quot; width=&quot;180&quot; height=&quot;269&quot; style=&quot;float: right; border: 0px; padding-left: 5px; padding-right: 5px;&quot; src=&quot;http://www.marketing-blog.biz/blog/uploads/UlrichGartner1.JPG&quot; alt=&quot;&quot;  /&gt;&lt;/a&gt;&lt;/a&gt;&lt;strong&gt;Ein Gastbeitrag von Ulrich Gartner, Inhaber der Beratung Gartner Communications.&lt;/strong&gt;&lt;br /&gt;
&lt;br /&gt;
&lt;br /&gt;
„Gefahr erkannt, Gefahr gebannt“, weiß der Volksmund. Für die Unternehmenskommunikation scheint das nur bedingt zu gelten. Diesen Schluss jedenfalls legt eine aktuelle, globale Studie der Beratung Gartner Communications nahe, die untersuchte, wie gut Unternehmen auf den Umgang mit Social Media in Krisensituationen vorbereitet sind. Der erstaunliche Vogel-Strauß-Befund: Alle finden es wichtig, aber kaum einer ist tatsächlich präpariert.&lt;br /&gt;
&lt;br /&gt;
&lt;br /&gt;
&lt;br /&gt;
 &lt;br /&gt;&lt;a href=&quot;http://www.marketing-blog.biz/blog/archives/3352-Krisenteams-sind-nicht-auf-Social-Media-Attacken-vorbereitet.html#extended&quot;&gt;&quot;Krisenteams sind nicht auf Social-Media-Attacken vorbereitet&quot; vollständig lesen&lt;/a&gt;
    </content:encoded>

    <pubDate>Mon, 23 Aug 2010 09:30:00 +0200</pubDate>
    <guid isPermaLink="false">http://www.marketing-blog.biz/blog/archives/3352-guid.html</guid>
    <category>gartner communications</category>

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