Seth Godin hat in Blogs gute Ideen und die dazugehörigen, allseits bekannten, Negativ-Kommentare gefunden.
1. "That will never work."
2. "... That said, the labor laws make it difficult for us to do a lot of the suggestions [you] put out. And we do live in a lawsuit oriented society.""
3. "Can you show me some research that demonstrates that this will work?"
4. "Well, if you had some real-world experience, then you would understand."
5. "I don't think our customers will go for that, and without them we'd never be able to afford to try this."
6. "It's fantastic, but the salesforce won't like it."
7. "The salesforce is willing to give it a try, but [major retailer] won't stock it."
8. "There are government regulations and this won't be permitted."
9. "Well, this might work for other people, but I think we'll stick with what we've got."
10. "We'll let someone else prove it works... it won't take long to catch up."
11. "Our team doesn't have the technical chops to do this."
12. "Maybe in the next budget cycle."
13. "We need to finish this initiative first."
14. "It's been done before."
15. "It's never been done before."
16. "We'll get back to you on this."
17. "We're already doing it."
Aber vielleicht auch 17 gute Gründe es dennoch durchzuziehen?
Nachtrag: Schon vor einiger Zeit hat Coolz0r - Marketing Thoughts
29 Idea Killers veröffentlicht.
Kommentare
Di, 02.12.2008 16:37
Ich hab´s gelesen und Antwort kommt....
Di, 02.12.2008 12:54
Hornbach??
Di, 02.12.2008 12:22
Wie bekannt muss denn das Unternehmen sein, um ins Buch-Tweet zu kommen? http://www.twitter.co [...]
So, 30.11.2008 00:07
Weil Autoren von Krisen-Ratgebern in Krisenfreien Zeiten wieder anständige Bücher schreiben können.
Fr, 28.11.2008 15:28
Scholz & Friends Berlin zeigt Mohamed ElBaradei in der aktuellen F.A.Z.-Kampagne so transparen [...]
Do, 27.11.2008 18:46
Na wenn schon, dann Château Pétrus
Do, 27.11.2008 10:25
Na dann legt mal los, Jungs. Bin gespannt auf eure Beiträge
Mi, 26.11.2008 17:51
Find ich super, tolle Idee
Mi, 26.11.2008 13:54
Hmm... also diejenigen, die da die Kampagne umsetzen wollen, sind sicherlich eher Agnostiker [...]
Mi, 26.11.2008 10:40
Dynamische Landing Pages mit optivo® broadmail kreieren -Personalisierte Web-Informationen [...]